Our Story

Ivory & co. has been a trusted and award winning bridal brand for nearly 3 decades and has grown from a small cottage industry to a global business known by brides around the world.  This is the story of how a tiny spark of an idea evolved into the most trusted global name for bridal accessories.

Pieces are designed in the UK by design duo Sarah Bussey and Alexander Longhi.  Their design collaboration began 3 decades ago when they met and studied alongside each other at prestigious design institution Goldsmiths College, University of London. Sarah went on to work in the design industry in both London and New York whilst Alex designed within the largest advertising agency in Copenhagen, Denmark.


They re-joined back in the UK to launch the company in 1994 when they realised there was a gap in the market for affordable, quality bridal accessories. Designing in their studio in the Cotswolds, they saw their small cottage industry grow over the years to become a global brand, supplying nearly 2000 unique stockists including large department stores in countries all over the world.


The duo won awards year after year for their stunning headpieces and jewellery collections. As well as their accessories they specialise in silk designer gowns which they supply to boutiques worldwide which can be seen at www.ivoryandcobridal.co.uk


They also went on to form the luxury brand of designer jewellery : “Sarah Alexander Jewellery” – to find out more about this sister brand please visit www.sarahalexanderjewellery.co.uk

Sarah and Alex still design together in the heart of the UK countryside to produce their unique pieces, but they bring to the process their individual influences and design styles. They love working together on new design projects, trying new methods and creating the largest selection possible for brides everywhere.


When designing each piece attention to detail extends to the comfort of the tiaras and headbands. Ivory & Co. accessories are designed to be completely comfortable as well as beautiful. Tiaras are made to one size, however have some flexibility built in to fit all head shapes easily.

Workmanship is a top priority for the team. Only the finest materials are used, using only precious metals in their unique designs. Also used are cut crystals and Zirconia Crystal triple A rated simulated diamonds for the best clarity and sparkle, and either real freshwater pearls or the highest quality simulated pearls.


Each piece is meticulously made by skilled experts, using traditional methods of moulds and stone setting as well as fine metalwork to achieve artisan finishes. Sarah and Alex have been lucky enough to travel extensively during the journey of their business. This has allowed them to connect with the talented craftsmen and women who produce the beautiful end products.

Inspired by changing demands within the bridal industry and fashion trends they are still passionate about providing pure quality with their award winning headpieces and bridal jewellery. Investment in production methods and a move in 2012 to hugely expanded and renovated business premises has allowed the brand to bloom and provide brides with exceptional service in a stunning flagship showroom.


Onsite Sarah, Alex and their talented team work together in their administration offices and design studio to create superb designs to meet the needs of todays brides and ensure they are available around the UK and overseas. They work closely with their stockists to be able to offer brides who visit one of these top bridal boutiques the same beautiful options as in their own showroom.

Ivory & co. now have stockists carrying the label in the UK, Germany, France, The Netherlands, Denmark, Italy, Greece, Switzerland, South America, the Middle East and Japan.


For enquiries simply call our helpful team on 01684 592030 or email us at [email protected]


Sarah and Alex hope you come to love their accessory designs and decide to become an Ivory & co. bride x